Greater Marathon Chamber of Commerce

Supporting, advocating, and promoting our local business-members in the heart of the Florida Keys!

Category: Member Press (page 1 of 4)

LinkedIn

7 Ways to Use LinkedIn to Grow Your Small Business

Grow your small business with LinkedIn by using these seven proven tactics.

There are nearly 30 million small businesses in the United States, but only half of them will make it past five years. To ensure your small business is in the successful half, we encourage you to capitalize on the various ways LinkedIn can evolve your business.

With LinkedIn, the world’s largest professional network, you can generate leads, produce sales, and hire top professionals to fuel your growth. Here are seven ways to grow your business using LinkedIn:

 

  1. Create a LinkedIn Company Page

We’ve found that LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. According to Forbes, only 57% of companies have pages. The remaining 43% are missing out on a free opportunity to generate leads, talent, and, ultimately, revenue.

If you don’t already have one, create a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees. This will help you select the right photos and messages to use on your page.

For a step-by-step guide on how to create an above and beyond Company Page, view our LinkedIn Company Page Best Practices.

 

  1. Promote Your Company Page

Once you have a Company Page, announce it to your clients, employees, and personal network. This will help you gain your first followers, who in turn will help to promote your Company Page on the content you post to it.

Promoting your page on other platforms or via email is also a great way to grow your audience. Here are some simple ways to get the word out:

  • Announce the launch of the Company Page on your personal LinkedIn profile
  • Encourage employees to follow the Company Page by making it a part of your onboarding process—Social Media Today reports that content shared by employees receives eight times the engagement as brand shared content
  • Link to your Company Page in the footer of your marketing emails or newsletters
  • Embed a Company Follow button onto your website so visitors can easily follow your LinkedIn Company Page

 

  1. Share Content Regularly

The more you post, the more people you can potentially reach and convert. Best-in-class LinkedIn Company Pages are consistently updated to ensure that visitors have plenty of new content to consume and share.

To get started, try posting at least once per week. It’s not uncommon for companies to post three or more times per day. Post whenever you have something worth saying. Posting consistently shows Company Page visitors that your company is active on LinkedIn. Use LinkedIn’s Company Page analytics to see your top performing updates, your best times to post, and which members of your audience are the most engaged. With this information, it’s easy to make data-driven decisions to optimize your Company Page content.

In addition to posting often, here are a few more stats to help you boost engagement:

  • Posts with links receive up to 45% more engagement
  • Images see an incredible 98% increase in engagement
  • Posts that have relevant “best-of” lists get almost 40% more amplification

When a post gets good engagement, consider promoting it to a wider audience with LinkedIn Sponsored Content. Take the Sponsored Content Tour and discover how Sponsored Content amplifies your best content.

 

  1. Showcase Thought Leadership

Seventy nine percent of buyers say thought leadership is critical for determining which companies they want to learn more about. To get started with thought leadership content, try to provide a unique perspective on your industry, product, or organization. Sharing your opinion on the future of your industry or creating a definitive guide on your product are just two ways to demonstrate your expertise and position your company as a credible partner.

For more ideas and advice on expanding your brand’s authority, download our Sophisticated Marketer’s Guide to Thought Leadership to learn more.

 

  1. Target Sales Prospects

LinkedIn has over 500 million users to date. That may seem like a lot to sort through, but LinkedIn also provides you with tools to identify and target your ideal audience.

LinkedIn members are more likely than other social media users to keep their profiles up-to-date, making it easier for you to find the right people. Use LinkedIn profile data to search for LinkedIn members based on geographic location, education, experience, and even connections. Once you’ve found prospects using the search feature, visit their profiles. Their endorsements or recent profile views might surface additional qualified prospects, too.

For more ways to reach your ideal audience, learn how to advertise on LinkedIn.

 

  1. Build an All-Star Team

LinkedIn has helped 75% of job switchers make informed career decisions, making LinkedIn a top recruiting network. What are candidates looking for when making those decisions? Our research shows that 66% of candidates want to see company culture over everything else. To take advantage of this preference, consider enhancing your Company Page with a LinkedIn Career Page.

Career Pages allow you to target audiences with a personalized look into your company, culture, and jobs. They give you dedicated Life and Jobs Tabs on your Company Page that attract and engage relevant professionals.

In addition to creating Career Pages, encourage employees to share job postings and “day in the life” content as well. This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity. If you have a few employees who lead the pack in sharing content, consider linking them to your Company Page’s Life Tab. Their shared articles and recent updates will automatically populate, providing visitors with up-to-date information. Watch our video below on how to use the Life Tab to attract the right talent for your company.

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/FNPxA4wJWqs?ecver=1″ frameborder=”0″ allowfullscreen></iframe>

 

  1. Hire Freelancers

You’ve probably had an employee who took on a task outside of their domain. You might have even done it yourself a few times. While the effort is commendable, learning on the fly can also be detrimental.

Fortunately, finding the right talent for the task at hand isn’t as tricky as it once was, even if you can’t afford the salary of a full time employee.

LinkedIn ProFinder enables you to post your projects, receive free proposals, and hire trustworthy professionals all in one place. ProFinder will even pair you with local professionals to ensure you have the best freelance experience possible. With 172 professional services available on ProFinder, it’s easy to find the perfect professional for any task.

LinkedIn vets all of the professionals on the platform to ensure they are qualified and leverages your network to find freelancers your connections have used, so you’re never in the dark about who you’re hiring.

By using freelancers, you’ll get access to outside perspectives & broad experience of professionals of all kinds, from creating websites and designing logos to managing your books or crafting your marketing strategy. Plus, with none of the management overhead of a full-time employee, you can focus solely on the job at hand.

Financial Literacy Classes

UNITED WAY OF THE FLORIDA KEYS OFFERS FREE FINANCIAL LITERACY CLASSES  

Marathon, FL (July 11, 2017) – United Way of the Florida Keys is offering FREE Financial Literacy classes to anyone interested in improving their budgeting and also money management skills.

 

Tuesday, July 25 2017:

A class is scheduled in Marathon at the Power Squadron Building, located:

5211 Loggerhead, across the street from St. Columba Church.

Class runs from 6:00 p.m. until 7:00 p.m.

Materials are furnished.

 

“Money Matters” and includes instruction on how to:

  • Identify ways to increase income
  • Decrease spending
  • Track spending habits
  • Prepare a personal spending plan/budget to help balance monthly income and also expenses
  • List and prioritize financial goals to help you reach them
  • Identify budgeting tools that help you manage your bills
  • Create a personal workable and also realistic plan for your specific circumstances

Class is absolutely FREE and is also open to anyone.  Additional classes with different topics will be scheduled in Marathon and also Key West.

For more information and free registration, please contact Loretta Geotis at vita@keysunitedway.org or call 305-797-1704.

 

About United Way of the Florida Keys:

United Way of the Florida Keys is an independent, local 501(c)(3) organization that has been supporting the Keys community for more than 30 years. UWFK supports strong working families and also funds nonprofits that provide critical services to Keys residents. Therefore money raised in the Keys stays in the Keys.

United Way also plays a unique role in convening businesses, nonprofits and government to work together to address community needs. For more information, visit our website:

www.keysunitedway.org or call (305) 735-1929.  Give. Advocate. Volunteer. LIVE UNITED.

Quilt Donations

PRESS RELEASE

CONTACT:

Public Relations Manager Patricia Krogh*pakrogh@havenhospice.org *Office: 352.271.4650  Cell: 623.628.9148

A Gift of Comfort and Care: Quilt

Monroe County, Florida (June 12, 2017)— Each year, the 90-member Florida Keys Quilters Guild donate handmade quilts to support the Visiting Nurse Association and Hospice of the Florida Keys (VNA/HFK). Mission of providing comfort, care and compassion to its patients and their families.

“As long as the organization has existed we have helped out as much as we can,” said Florida Keys Quilters Guild member Mary Lou Wilkinson. Also “We also donate quilts to be used for silent auctions at fundraising events. Anything we can do to help.”

This year the club donated a variety of beautiful quilts with various designs including; a tropical pattern, a penguin pattern, a sushi pattern, holiday-themed quilts and also many more. Each quilt has a special label that reads, “One who is sleeping under a quilt is sleeping under love.”

“We are so happy to be able to help out such a great organization,” said Mary Lou. “I had a close friend receive care from Visiting Nurse Association & Hospice of the Florida Keys and they were so great. Anyone who has ever dealt with the organization is always praising them. They really are a great group of people.”

The group meets the first Saturday of the month starting at 10 a.m. at the Key Largo Library Community Room located at 101485 Overseas Highway. In addition if anyone interested in becoming part of the charity quilt program, please contact Mary Lou Wilkinson at 305.394.3878.

Quilt

VNA/HFK Development & Volunteer Coordinator Becky Love, VNA/HFK Professional Liaison Livia Barbosa, VNA/HFK Patient Care Manager Debbie Premaza, VNA/HFK Chaplin Kerry Foote, VNA/HFK Medical Director Dr. Joanne Mahoney, VNA/HFK Assistant Clinical Coordinator Aniessa Rittenhouse and VNA/HFK Nurse Holly Nason.

About Visiting Nurse Association & Hospice of the Florida Keys:

Visiting Nurse Association & Hospice of the Florida Keys (VNA/HFK), an affiliate of Haven Hospice, is an integrated agency that has been providing skilled home health, palliative and hospice care to the residents and visitors of Monroe County since 1984. The mission of VNA/HFK is to honor life by providing comfort, care and compassion to those we serve.  For more information regarding VNA/HFK or how you can volunteer, please call 305-852-7887 or visit www.VNAHospiceKeys.org. Since 1984, VNA/HFK has had the onor and privilege to serve more than 54,600 patients and families in the Florida Keys. Hospice License:  HPC50310951. VNA License:  HHA21245096. HCS License: 232500 and 232517.  EIN: HHA21245095.  Charitable organization registration number: CH87.

About Haven Hospice:

Haven Hospice is your not-for-profit, community hospice organization providing comprehensive services since 1979 and also licensed in Florida since 1980. Therefore Haven is North Florida’s expert in end-of-life and palliative care; receiving national recognition as a Circle of Life Award Recipient from the American Hospital Association for its excellence and innovation. Haven has also been recognized as a Florida Pacesetter for its leadership in promoting advance directives. In conclusion for more than 38 years Haven has had the honor and also privilege to serve more than 110,000 patients and families in North Florida. Finally for more information, visit www.havenhospice.org or call 800-727-1889.   

Diving a Dream! Matt Johnston

Diving a Dream! Matt Johnston’s visit to the History of Diving Museum

ISLAMORADA, On June 3rd:

The History of Diving Museum (HDM) was thrilled to welcome Matt Johnston back in celebration of his groundbreaking dives 10 years ago. With the help of Mike Lombardi and Ocean Opportunity, this feat was achieved after three years of training and engineering of specialized equipment. SDI instructor Drew Gerling worked with Matt for hours in the pool and waters around Minnesota before they headed south. In 2006 Matt became the first quadriplegic ventilator-dependent scuba diver; he made his final two dives off of the Florida Keys. As Matt explains, “Underwater is where God shows off.” The goal was to learn from these stepping stones. So that aqua therapy could be an easier realized dream for people with disabilities.

The Diving a Dream exhibit showcases Matt’s journey to the sea, including his pioneering gear and dive manual. HDM was excited to share these enhancements with him and his team. Matt and Mike presented new artifacts donated from a scientific mission in Greece that will be included. The group received a guided tour throughout the exhibits with executive director Lisa Mongelia. Then everyone celebrated with as they all watched the NBC Today special about Matt’s diving journey, here in the Bauer Diving History Research Library.

Muscular Dystrophy:

Since this event was open to the public; many visitors were able to meet with Matt, ask questions, learn first-hand the challenges, and triumphs of those dives.  One of the visitors mentioned having a loved one with muscular dystrophy. Hence the disease which has kept Matt wheelchair bound since age 17.  Other museum guests where excited to share that they were adaptive dive instructors back in their home towns. Finally they have witnessed the positive value of aqua therapy. Even for those of us who have no experience with this disease or the world of adaptive diving, Matt Johnston’s story is an inspiring one. He reminds us all to pursue our dreams, even when they seem impossible, both under the water and on land.

Later in the evening the Museum hosted a dinner in honor of this anniversary and visit at Snappers Oceanfront Restaurant & Bar in Key Largo.  Guests dined with Matt and his team. They got to here form Mike Lombardi about some of the more technical aspects of his diving mission as well as what the whole campaign is really about. “Holding fast to your dreams and challenging perceived limitations.”. The group is now working to design and develop more robust equipment. It will better the lives of people with tracheotomies by allowing higher levels of physical activity.

One of Matt’s former nurses, Beth Ness, shared that “persistence” is Matt’s middle name, the knowing smiles throughout the team members seemed to confirm this.  It was a fascinating look into the hurdles this group faced. Also a fun evening commemorating something we all understand: the fascination with the ocean and supreme need to dive!

A special thank you:

A special thank you to the Surgery Center in Cleveland Ohio and our Board Members who made the event possible. Thank you to Matt and his team/dive family, Mike Lombardi and Ocean Opportunities, and everyone who came out to make these events such a wonderful experience.

In conclusion to support Matt Johnston’s continued mission check out gofundme.com/divingadream.  Also Matt Johnston’s Diving a Dream exhibit is a part of the History of Diving Museum’s permanent collection. Be sure to dive in and take a look!

Matt Johnston

 

 

 

 

 

 

 

 

 

 

Florida Keys Council of the Arts

Create Artistic Collaboration in the Classroom!

The Florida Keys Council of the Arts invites artists and teachers to apply for the Artists in Schools Grant with a JUNE 30th deadline.

The streamlined application is available online at: www.keysarts.com.

 

Artists in Schools funds projects where collaboration between teaching artists and teachers bring innovative arts into the classroom

for grades preK-12 at all Monroe County schools . The Artists in Schools grant program encourages teachers of all subjects, and also artists

of all disciplines to design creative projects together to enhance the existing curriculum. Therefore Projects receiving funding in this cycle must

take place during the first/fall semester of the school year. Also Grants range up to $2,000.  As a result more than $149,000 has been awarded to date.

 

Artists in Schools projects are made possible with the help of; the sale of Florida State of the Arts license tags, the Florida Keys Council

of the Arts, The Women’s Club, the State of Florida Division of Cultural Affairs, and finally the Florida Council on Arts and Culture.

 

Questions and assistance in completing the application is always available by contacting the Florida Keys Council of the Arts

at 305-295-4369 or by e-mail director@keysarts.com.

Image attached: Florida Keys All the Keys, All the Arts, All the Time Logo

All the arts, All the Keys, All the time

Caribbean Street Fair

Call For Sponsors and Vendors

Caribbean Street Fair

The annual Hemingway Days Caribbean Street Fair, presented by Literacy Volunteers of America (LVA) – and sponsored by Margaritaville Resort and Marina, Pepe’s Cafe, Make It Official, and Aqua, Key West, will take place on Duval Street from 10:00 AM until 10 PM Saturday, July 22 –with the famed avenue closed to vehicular traffic and open to fun.  Street Fair sponsors and vendors needed; for food, drink, arts and crafts. We encourage you to fill out and send in application now. This event which transforms Duval Street into a lively open-air marketplace for pedestrians.  So for vendor and sponsor information call or text Mary at 305–304-0578.

Caribbean Street Fair 2017

Autism Society of the Keys

AUTISM SOCIETY OF THE KEYS: Offers Free Monthly Workshops

Key West, FL (May 30, 2017) – The Autism Society of the Keys (ASK) invites you to join us for a free workshop in Key West on Tuesday, June 6, beginning at 6:30 p.m.  at the Grace Lutheran Church located at 2713 Flagler Avenue.

In addition these workshops are to inform participants of resources available to your child and family; while creating and providing continuing support through personal interaction with other families who are living with autism.  Resources include financial assistance with co-pays for doctor visits, help with transportation costs, specially programmed iPad’s, swimming lessons, special needs equipment, and in addition first-hand experience with the family challenges of autism.

Also autism is a group of developmental disabilities that can cause significant social, communication and behavioral challenges. Autism is also the fastest-growing developmental disability today. As a result one in 68 children is affected by autism and includes hundreds of children in Monroe Count y.

Additional monthly meetings: 6:30 p.m. – 8:00 p.m.

Scheduled throughout the Keys as follows:

MARATHON – COURTYARD MARRIOTT HOTEL –2146 Overseas Hwy, Marathon, FL 33050

August 8  and November 14

UPPER KEYS – 156 Pueblo St, Tavernier, FL 33070

June 13  * September 12 * December 12

KEY WEST – GRACE LUTHERAN CHURCH – 2713 Flagler Ave, Key West, FL 33040

June 6 * July 11 * August 1 * September 5 * October 10 * November 7 * December 5

 

Our very own Keys locals, Jill and Craig Campbell founded ASK, a 501c3 organization in 2009.

For more information, contact Jill Campbell at 305-942-5172 or email: autismsocietyofthekeys@gmail.com.

156 Pueblo Street, Tavernier, Florida 33070 * 305-942-5172 * www.autismsocietyofthekeys.com

Dolphin Research Center Salutes Veterans and Military with Free Admission

Dolphin Research Center Salutes Veterans and Military with Free Admission

 To salute the brave men and women of the United States Armed Forces, Dolphin Research Center (DRC) is offering free admission to veterans, current military service personnel and their immediate families on Veterans Day, Tuesday, November 11th.  Personnel only need to show their military identification cards or other proof of military service when they arrive at the facility.  Dolphin Research Center offers fun-filled, educational narrated behavior demonstrations throughout the day and a variety of exciting interactive programs that bring guests up close to their family of Atlantic bottlenose dolphins and California sea lions.  The nonprofit facility is open daily from 9 a.m. to 4:30 p.m. at mile marker 59 Overseas Highway on Grassy Key.  For more information, call 305-289-1121, or visit www.dolphins.org.

            Dolphin Research Center maintains a strong commitment to the armed forces.  Every day the center offers a military discount of $2.50 off the regular adult admission.  This discount is available to all military personnel and veterans.  Several staff members also served in the armed forces, including Co-Founder/Chief Operating Officer Mandy Rodriguez who served in the U.S. Marine Corps.  On the facility’s grounds, there is a special garden area dedicated to veterans of all wars.  This garden was originally installed by a group of veterans who participated in a dolphin assisted therapy program.  DRC also works closely with the Wounded Warrior Project throughout the year and was honored to receive a Carry Forward Award from the organization.

Founded in 1984, DolphinResearchCenter is a nonprofit organization dedicated to promoting peaceful coexistence, cooperation and communication between marine mammals and humans and the environment through research and education.  Located on the Overseas Highway at mile marker 59, Grassy Key, the center is an accredited member of the Alliance of Marine Mammal Parks and Aquariums.

 

Crane Point New Education Programs

CRANE POINT RAMPS UP EDUCATION PROGRAM

Crane Point Museum & Nature Center is ramping up education programs for young students and needs your help. As part of the new field-trip curriculum, plans are to use the Cracker House located on one of the trails as an education center for new children’s activities. The Cracker House will also serve as a retreat for families walking the trails who want to take a rest or stay dry during surprise rainstorms.
The Cracker House is a replica of the style of homes which were built by Florida’s early pioneers with the idea that the family would live close to nature out of necessity. The house is constructed with a wide shade porch to protect from sun and rain and, at that time in history, also provided additional sleeping space.
Scheduled story times and other activities will be conducted at the Cracker House. Our goal is to add a selection of rocking chairs, adult and child-size, to the porch to further enhance the feeling of “going back in time” and experiencing life in a Cracker House. Please call 305-743-3900 to make a donation toward the Cracker House Rocking Chair Project. A donor name plaque will be added to the chair.
For more information about Crane Point or to volunteer, contact Loretta Geotis at 305-743-3900 or via email at: Loretta@cranepoint.net.

Cracker House

Thank You Letter

Thank you letter The Heron

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