Greater Marathon Chamber of Commerce

Supporting, advocating, and promoting our local business-members in the heart of the Florida Keys!

Category: Information (page 1 of 10)

LinkedIn

7 Ways to Use LinkedIn to Grow Your Small Business

Grow your small business with LinkedIn by using these seven proven tactics.

There are nearly 30 million small businesses in the United States, but only half of them will make it past five years. To ensure your small business is in the successful half, we encourage you to capitalize on the various ways LinkedIn can evolve your business.

With LinkedIn, the world’s largest professional network, you can generate leads, produce sales, and hire top professionals to fuel your growth. Here are seven ways to grow your business using LinkedIn:

 

  1. Create a LinkedIn Company Page

We’ve found that LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. According to Forbes, only 57% of companies have pages. The remaining 43% are missing out on a free opportunity to generate leads, talent, and, ultimately, revenue.

If you don’t already have one, create a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees. This will help you select the right photos and messages to use on your page.

For a step-by-step guide on how to create an above and beyond Company Page, view our LinkedIn Company Page Best Practices.

 

  1. Promote Your Company Page

Once you have a Company Page, announce it to your clients, employees, and personal network. This will help you gain your first followers, who in turn will help to promote your Company Page on the content you post to it.

Promoting your page on other platforms or via email is also a great way to grow your audience. Here are some simple ways to get the word out:

  • Announce the launch of the Company Page on your personal LinkedIn profile
  • Encourage employees to follow the Company Page by making it a part of your onboarding process—Social Media Today reports that content shared by employees receives eight times the engagement as brand shared content
  • Link to your Company Page in the footer of your marketing emails or newsletters
  • Embed a Company Follow button onto your website so visitors can easily follow your LinkedIn Company Page

 

  1. Share Content Regularly

The more you post, the more people you can potentially reach and convert. Best-in-class LinkedIn Company Pages are consistently updated to ensure that visitors have plenty of new content to consume and share.

To get started, try posting at least once per week. It’s not uncommon for companies to post three or more times per day. Post whenever you have something worth saying. Posting consistently shows Company Page visitors that your company is active on LinkedIn. Use LinkedIn’s Company Page analytics to see your top performing updates, your best times to post, and which members of your audience are the most engaged. With this information, it’s easy to make data-driven decisions to optimize your Company Page content.

In addition to posting often, here are a few more stats to help you boost engagement:

  • Posts with links receive up to 45% more engagement
  • Images see an incredible 98% increase in engagement
  • Posts that have relevant “best-of” lists get almost 40% more amplification

When a post gets good engagement, consider promoting it to a wider audience with LinkedIn Sponsored Content. Take the Sponsored Content Tour and discover how Sponsored Content amplifies your best content.

 

  1. Showcase Thought Leadership

Seventy nine percent of buyers say thought leadership is critical for determining which companies they want to learn more about. To get started with thought leadership content, try to provide a unique perspective on your industry, product, or organization. Sharing your opinion on the future of your industry or creating a definitive guide on your product are just two ways to demonstrate your expertise and position your company as a credible partner.

For more ideas and advice on expanding your brand’s authority, download our Sophisticated Marketer’s Guide to Thought Leadership to learn more.

 

  1. Target Sales Prospects

LinkedIn has over 500 million users to date. That may seem like a lot to sort through, but LinkedIn also provides you with tools to identify and target your ideal audience.

LinkedIn members are more likely than other social media users to keep their profiles up-to-date, making it easier for you to find the right people. Use LinkedIn profile data to search for LinkedIn members based on geographic location, education, experience, and even connections. Once you’ve found prospects using the search feature, visit their profiles. Their endorsements or recent profile views might surface additional qualified prospects, too.

For more ways to reach your ideal audience, learn how to advertise on LinkedIn.

 

  1. Build an All-Star Team

LinkedIn has helped 75% of job switchers make informed career decisions, making LinkedIn a top recruiting network. What are candidates looking for when making those decisions? Our research shows that 66% of candidates want to see company culture over everything else. To take advantage of this preference, consider enhancing your Company Page with a LinkedIn Career Page.

Career Pages allow you to target audiences with a personalized look into your company, culture, and jobs. They give you dedicated Life and Jobs Tabs on your Company Page that attract and engage relevant professionals.

In addition to creating Career Pages, encourage employees to share job postings and “day in the life” content as well. This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity. If you have a few employees who lead the pack in sharing content, consider linking them to your Company Page’s Life Tab. Their shared articles and recent updates will automatically populate, providing visitors with up-to-date information. Watch our video below on how to use the Life Tab to attract the right talent for your company.

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/FNPxA4wJWqs?ecver=1″ frameborder=”0″ allowfullscreen></iframe>

 

  1. Hire Freelancers

You’ve probably had an employee who took on a task outside of their domain. You might have even done it yourself a few times. While the effort is commendable, learning on the fly can also be detrimental.

Fortunately, finding the right talent for the task at hand isn’t as tricky as it once was, even if you can’t afford the salary of a full time employee.

LinkedIn ProFinder enables you to post your projects, receive free proposals, and hire trustworthy professionals all in one place. ProFinder will even pair you with local professionals to ensure you have the best freelance experience possible. With 172 professional services available on ProFinder, it’s easy to find the perfect professional for any task.

LinkedIn vets all of the professionals on the platform to ensure they are qualified and leverages your network to find freelancers your connections have used, so you’re never in the dark about who you’re hiring.

By using freelancers, you’ll get access to outside perspectives & broad experience of professionals of all kinds, from creating websites and designing logos to managing your books or crafting your marketing strategy. Plus, with none of the management overhead of a full-time employee, you can focus solely on the job at hand.

Seafood Festival Application

Original Marathon Florida Seafood

Festival Vendor Application is ready

2018 Seafood Festival Vendor Application is ready for vendors! Got to the Website, under the tab at the top “Vendors” click on it and finally the application is there.

Spaces will be assigned on a first come, first serve basis. Return vendors may receive first right of refusal for previous booth space, however, not guaranteed.

Sponsored by the Greater Marathon Chamber of Commerce and the Organized Fishermen of Florida.

2018 Seafood Festival Vendor App

Original Marathon Seafood Festival Application

 2nd largest FL Keys event with over 20,000 attendees & growing every year.

In addition premier event for great/fresh seafood and entertainment in the Florida Keys. Bring the whole family for two days and enjoy great cuisine, entertainment, and also fun!

Bottom Line Bookkeeping

Welcome New Member: The Bottom Line Bookkeeping Services!

Mitzi Priest can help you with all your bookkeeping needs, and in addition is excellent with Financials.

Bookkeeper job duties include working closely with our accounting team to create and also analyze financial reports; to ensure legal requirements compliance, to process accounts payable and receivable, manage invoices and lastly tax payments.

Almost all businesses need help in this department, unless they are experts on financials themselves!

Call Mitzi Today at 305-743-5523

Location: Mobile and Home Office

book·keep·ing
ˈbo͝okˌkēpiNG/
noun
  1. The activity or occupation of keeping records of the financial affairs of a business.

Stay Adventurous: MARATHON

Check out Stay Adventurous’ Craig Zabransky’s recent blog and podcast on our very own Islands Of Marathon. 
Click Here

stayad

Marathon Chamber of Commerce Community Support

We here at the Marathon Chamber of Commerce are so happy to be a part of our amazing community. It’s through our wonderful members and supporters that allow us to donate and support our local charities and organizations.

KAIR thank you letter st. columba thank you letter

Islands of Marathon Events

TAS February calendar art & music festival cabana breezes mardi gras COM family fun fest 2 DAS Harlem Basketball FL Keys Sailing women's class fly on the ford airplane health & wellness program living healthy program Marathon Boat Yard Free Fishing Seminar National Pig Days

Pigeon Key Art Festival

pigeon key art fest 2

Marathon Happenings

COM family fun fest fl keys health fair 2 fl keys health fair Luncheon 1.20.15 pigeon key art fest TAS January calendar BAH 1.14.15

January CEO Corner

2015, you’re here already?!

 I hope you all had a great Holiday and New Year!  We had a great inaugural Florida Keys Craft Beer & Bubbly Fest, thank you to our sponsors, volunteers, supporters, and our event partner, The Fishermen’s Community Hospital Foundation.  We hope you all had the opportunity to get out there and partake in our newest event, and of course that you were able to sample some libations while having a great experience.

2015 has some great things in store for us, so let’s list them out:

1)      New look to our Chamber Connection Newsletter; we will also be going digital so please be sure to let us know if you would still prefer to receive your monthly Chamber Connection Newsletters via mail as a hard copy

2)      Hyatt Place at Faro Blanco Resort and Lighthouse Grille is open for business.  This will have a huge economic impact on you all, our local business-members, as well as our overall community.  We thank the Spottswood family, Steven Robbins, the resort’s GM, and his team for doing an amazing job in getting open so quickly while offering a quality product for visitors and locals.

3)      Marriott Courtyard Resort; scheduled to open around April of 2015, will provide yet another brand new name brand resort for our visitors.  Don’t forget, they will also have a restaurant on site for visitors and locals alike to patronize.

4)      Marathon Airport Port of Entry (Customs/Immigration) will also open around April of 2015. Allowing for locals and visitors to travel internationally to and from Marathon Airport, by air or by sea!  This new, exciting service, of which your Marathon Chamber Board donated $25,000 towards; will have a huge economic effect on our businesses and community, now and for many years to come.

5)      Adult/Professional Educational Opportunities for you, our valued members. Your Marathon Chamber plans on offering a plethora of educational seminars for you and your staff this year. Topics will include: Customer Service, Leadership & Management, Conflict Resolution tactics for staff, colleagues, and customers, and more..

6)      Holiday Decorating Grants; where your Marathon Chamber will award fifteen (15) of our business-members each $150.00 to cover costs to purchase and set up holiday lights and decorations, so our Middle keys/Marathon community can look its best during the holidays in 2015!

7)      Our annual Business Beautification Grant Program will be back for its fifth year, where we will award ten (10), $1,500.00 grants for selected business-members who will be improving their façade.

Thank you again for being a member of The Greater Marathon Chamber of Commerce in 2014, and we hope you will stay with us in 2015.  If you have any questions about your membership renewal invoice please call us anytime. Want to know more about what the Marathon Chamber can do for you and your business? Please call us to set up an orientation/member benefits meeting; we will travel to your place of business if need be.

Here’s to a healthy, safe, and fruitful 2015!

Most Respectfully,

Daniel Samess, CEO

Greater Marathon Chamber of Commerce

(305) 743-5417

ceo@floridakeysmarathon.com

www.FloridaKeysMarathon.com

www.RelocateToTheFloridaKeys.com

www.MarathonSeafoodFest.com

2014 Florida Keys Craft Beer & Bubbly Fest

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